The way I see it
The undeniable truth.
We are creatures with an insatiable desire to consume information. We walk around aimlessly looking down at our phones until we bump into other people looking down at their phones.
A lot of people can write. But can they communicate?
Translating ideas into words may be the most complicated thing we do. Part of the problem is our brain likes to see pictures and hear sounds. Even right now, there is a little voice inside your head explaining to your brain what you are reading.
Let me tell you a story.
I bet that headline caught your attention, because your brain loves stories. Scientists say storytelling triggers chemical responses that lead to specific behaviors and actions. Every organization or business has stories to tell non-stop. The challenge is telling those stories in a compelling, memorable way.
Corporate storytelling requires this essential element.
Your best stories are human ones. Whether it's a new idea, a new product, or a new employee benefit, your message has a better chance of hitting its mark when you allow readers to visualize themselves as active participants within the story. Or when customers and colleagues help deliver the message through their own experiences. They can be your storyteller, too.
Everyone deserves to be heard.
Good corporate storytelling shares a few common things—a strong, persuasive message, a clear point of view, human interaction, and a common, intuitive perspective that encourages conversation with your audiences. Everyone deserves to be heard. Let me help you make that happen.
Mike Sockol
Owner/Chief Creative Officer